Executive Summary
The Aggie Special Olympics are located in Logan, Utah on the campus of Utah State University.
It is unique because it is the only organization other than the worldwide Olympics to be able to use the actual Olympics name. There are approximately 35 to 40 athletes that compete for Aggie Special Olympics, and several coaches who get involved as volunteers. It is athletes and coaches coming together for a good cause. They, together, provide great example of sportsmanship, service and comradely.
In order to make this all happen there are many pieces needed. Volunteers are always welcome and it will change their life. Aggie Special Olympics is University and State-funded, however there are still funds that need to be raised in order to pay for the medals, trophies, jersey, events and things like that. Sponsors are welcomed for helping with these costs. Aggie Special Olympics does many fund-raising events (golf tournament, torch run, truck pull, polar plunge) in cache valley and companies need to get involved to generate funds. We will be helping get the word out to help through the media to get companies involved in these events.
The budget needed for these games will be the time and effort sponsors can donate. We will need sufficient funds to be able to get the word out through press releases, PSA's and many other sources. Other materials that we will use to get the word out will be flyers to local companies as well as a newsletter about the games.
The benefit is free advertisement at the event, also a chance for companies to get their name out there with cache valley citizens (networking and such), and they benefit because this is a worthy cause. A company that gets involved in a fund-raiser gets a chance to participate in fun events for a good cause. The chance that this brings to these athletes is priceless. After seeing an event and the excitement that these athletes bring, the way you look at sports and at life will change.
Square One Printing
630 West 200 North
Logan, UT 84321
Phone number: 435-753-8875
Dear Mr. Cracroft,
We ask for your help in getting the word out about the Aggie Special Olympics to local cache valley businesses. The Aggie Special Olympics are made up of local athletes. Who better to help out, than one of our very own neighbors? By helping with the printed materials needed for the games your support will be recognized by everyone in attendance or participating in the event. Businesses and cache valley citizens will be able to find out about your company and the products that you produce.
The Aggie Special Olympics is a local tradition that celebrates a worthy cause that not very many local citizens know about. Unity can be gained as sponsors take part in spreading awareness through the community. A lot is needed for the Aggie Special Olympics. Volunteers are needed along with 20-30 coaches. There is also a need for jerseys and trophies for the athletes. The Aggie Special Olympics are part of the World Special Olympics. As these two are connected there is a need for money for athlete fees at the world games. To get all of these things we need to be able to get the word out to everyone in cache valley about the fundraisers scheduled and about what they can do to support the games.
To put on the games we need sponsors to join this unique and worthwhile cause. With the help of your sponsorship we will be able to raise awareness and funds that will help us in putting on the games. This will come as we hand out flyers to local cache valley businesses as well as a newsletter about the games that your company donates. On the materials we will have your logo, saying that materials were designed and donated by you. As we spread the word about the games businesses will be able to see the services that you offer.
Aggie Special Olympics is a proud organization of athletes and volunteers. It has been around as "Aggie Special Olympics" for nearly ten years now, after previously being known as Bridgerland Special Olympics. There are approximately 20 to 30 coaches at any given time, which is better than average statewide. There are nearly 40 athletes competing currently.
We need to get the word out about what these amazing athletes can do in the community and athletically. We also need to get the word out to local companies about the fund-raisers that the Aggie Special Olympics hold frequently, and get them attending and participating in these events. This will allow the athletes to be able to compete at events and have jerseys to perform with at their events. We will target the need for volunteers on the USU campus with flyers and ads in the school newspaper.
This is a unique situation to be able to change the lives of so many people. It provides the athletes with a future and the ability to display their talents. Not to mention the good publicity the companies will get from supporting this awesome organization. Everyone gets to have fun doing it.
As we are preparing for the games we hope that you will become part of our team and help us by donating your services. This would include printing out 5,000 half page full color fliers announcing upcoming fundraisers.The cost of the fliers is $625. As well as 500 two-sided newsletters and signage for us to place on the day of the event. To put these materials together we would need the help of your graphic artist for 8 hours, as well as your time as a company in printing these materials.
The Aggie Special Olympics cannot happen without your help. We encourage you to take part in this worthy cause. By helping us with the materials needed to get the word out about this special event and fundraisers happening to promote it. As you help us spread the word about these games we will spread the word about you and that you care about this local tradition. With you as a member of our team Aggie Special Olympics can only get better.
We thank you for your time and look forward to hearing from you.
Sincerely,
Aggie Special Olympics
Saturday, April 18, 2009
Sunday, April 5, 2009
Rough Draft Prospectus Letter
EXECUTIVE SUMMARY
The Aggie Special Olympics are located in Logan, Utah on the campus of Utah State University.
It is unique because it is the only organization other than the worldwide Olympics to be able to use the actual Olympics name. There are approximately 35 to 40 athletes that compete for Aggie Special Olympics, and several coaches who get involved as volunteers. It is athletes and coaches coming together for a good cause. They, together provide great example of sportsmanship, service and comradely.
In order to make this all happen there are many pieces needed. Volunteers are always welcome and it will change their life. Aggie Special Olympics is University and State-funded, however there are still funds that need to be raised in order to pay for the medals, trophies, jersey, events and things like that. Sponsors are welcomed for helping with these costs. Aggie Special Olympics does many fund-raising events (golf tournament, torch run, trick pull, polar plunge) in cache valley and companies need to get involved to generate funds. We will be helping get the word out to help through the media to get companies involved in these events.
The budget needed for these games will be the time and effort sponsors can donate. We will need sufficient funds to be able to get the word out through press releases and PSA's and many other sources. Other materials that we will use to get the word out will be fliers to local companies as well as a newsletter about the games.
The benefit is free advertisement at the event, also a chance for companies to get their name out there with cache valley citizens (networking and such), and they benefit because this is a worthy cause. A company that gets involved in a fund-raiser gets a chance to participate in fun events for a good cause. The chance that this brings to these athletes is priceless. When you see an event and the excitement that these athletes bring to it will change the way you look at sports and at life.
Paul Cracroft
Square One Printing
630 West 200 North
Logan, UT 84321
Phone number: 435-753-8875
Dear Mr. Cracroft,
We ask for your help in getting the word out about the Aggie Special Olympics to local cache valley businesses. The Aggie Special Olympics are made up of local athletes. Who better to help out, than one of our very own neighbors? By helping with the printed materials needed for the games your support will be recognized by everyone in attendance or participating in the event. Businesses and cache valley citizens will be able to find out about your company and the products that you produce.
The Aggie Special Olympics is a local tradition that celebrates a worthy cause that not very many local citizens know about. Unity can be gained as sponsors take part in spreading awareness through the community. A lot is needed for the Aggie Special Olympics. Volunteers are needed along with 20-30 coaches. There is also a need for jerseys and trophies for the athletes. The Aggie Special Olympics are part of the World Special Olympics. As these two are connected there is a need for money for athlete fees at the world games. To get all of these things we need to be able to get the word out to everyone in cache valley about the fundraisers scheduled and about what they can do to support the games.
To put on the games we need sponsors to join this unique and worthwhile cause. With the help of your sponsorship we will be able to raise awareness and funds that will help in us putting on the games. This will come as we get fliers to hand out to local cache valley businesses as well as a newsletter about the games that your company donates. On the materials we will have your logo, saying that materials were designed and donated by you. As we spread the word about the games businesses will be able to see the services that you offer.
Aggie Special Olympics is a proud organization of athletes and volunteers. It has been around as "Aggie Special Olympics" for nearly ten years now, after previously being known as Bridgerland Special Olympics. There are approximately 20 to 30 coaches at any given time, which is better than average statewide. There are nearly 40 athletes competing currently.
We need to get the word out about what these amazing athletes can do in the community and athletically. We also need to get the word out to local companies about the fund-raisers that the Aggie Special Olympics hold frequently, and get them attending and participating in these events. This will allow the athletes to be able to compete at events and have jerseys to perform with at their events. We will target the need for volunteers on the USU campus with fliers and ads in the school newspaper.
This is a unique situation to be able to change the lives of so many people. It provides the athletes with a future and the ability to display their talents. Not to mention the good publicity the companies will get from supporting this awesome organization. Everyone gets to have fun doing it.
As we are preparing for the games we hope that you will become part of our team and help us by donating your services. This would include printing out 5,000 half page fliers announcing upcoming fundraisers. As well as 500 two-sided newsletters and signage for us to place on the day of the event. To put these materials together we would need the help of your graphic artist as well as your time as a company in printing these materials.
The Aggie Special Olympics cannot happen without your help. We encourage you to take part in this worthy cause. By helping us with the materials needed to get the word out about this special event and fundraisers happening to promote it. As you help us spread the word about these games we will spread the word about you and that you care about these games. With you as a member of our team Aggie Special Olympics can only get better.
We thank you for your time and look forward to hearing from you.
Sincerely,
Aggie Special Olympics
The Aggie Special Olympics are located in Logan, Utah on the campus of Utah State University.
It is unique because it is the only organization other than the worldwide Olympics to be able to use the actual Olympics name. There are approximately 35 to 40 athletes that compete for Aggie Special Olympics, and several coaches who get involved as volunteers. It is athletes and coaches coming together for a good cause. They, together provide great example of sportsmanship, service and comradely.
In order to make this all happen there are many pieces needed. Volunteers are always welcome and it will change their life. Aggie Special Olympics is University and State-funded, however there are still funds that need to be raised in order to pay for the medals, trophies, jersey, events and things like that. Sponsors are welcomed for helping with these costs. Aggie Special Olympics does many fund-raising events (golf tournament, torch run, trick pull, polar plunge) in cache valley and companies need to get involved to generate funds. We will be helping get the word out to help through the media to get companies involved in these events.
The budget needed for these games will be the time and effort sponsors can donate. We will need sufficient funds to be able to get the word out through press releases and PSA's and many other sources. Other materials that we will use to get the word out will be fliers to local companies as well as a newsletter about the games.
The benefit is free advertisement at the event, also a chance for companies to get their name out there with cache valley citizens (networking and such), and they benefit because this is a worthy cause. A company that gets involved in a fund-raiser gets a chance to participate in fun events for a good cause. The chance that this brings to these athletes is priceless. When you see an event and the excitement that these athletes bring to it will change the way you look at sports and at life.
Paul Cracroft
Square One Printing
630 West 200 North
Logan, UT 84321
Phone number: 435-753-8875
Dear Mr. Cracroft,
We ask for your help in getting the word out about the Aggie Special Olympics to local cache valley businesses. The Aggie Special Olympics are made up of local athletes. Who better to help out, than one of our very own neighbors? By helping with the printed materials needed for the games your support will be recognized by everyone in attendance or participating in the event. Businesses and cache valley citizens will be able to find out about your company and the products that you produce.
The Aggie Special Olympics is a local tradition that celebrates a worthy cause that not very many local citizens know about. Unity can be gained as sponsors take part in spreading awareness through the community. A lot is needed for the Aggie Special Olympics. Volunteers are needed along with 20-30 coaches. There is also a need for jerseys and trophies for the athletes. The Aggie Special Olympics are part of the World Special Olympics. As these two are connected there is a need for money for athlete fees at the world games. To get all of these things we need to be able to get the word out to everyone in cache valley about the fundraisers scheduled and about what they can do to support the games.
To put on the games we need sponsors to join this unique and worthwhile cause. With the help of your sponsorship we will be able to raise awareness and funds that will help in us putting on the games. This will come as we get fliers to hand out to local cache valley businesses as well as a newsletter about the games that your company donates. On the materials we will have your logo, saying that materials were designed and donated by you. As we spread the word about the games businesses will be able to see the services that you offer.
Aggie Special Olympics is a proud organization of athletes and volunteers. It has been around as "Aggie Special Olympics" for nearly ten years now, after previously being known as Bridgerland Special Olympics. There are approximately 20 to 30 coaches at any given time, which is better than average statewide. There are nearly 40 athletes competing currently.
We need to get the word out about what these amazing athletes can do in the community and athletically. We also need to get the word out to local companies about the fund-raisers that the Aggie Special Olympics hold frequently, and get them attending and participating in these events. This will allow the athletes to be able to compete at events and have jerseys to perform with at their events. We will target the need for volunteers on the USU campus with fliers and ads in the school newspaper.
This is a unique situation to be able to change the lives of so many people. It provides the athletes with a future and the ability to display their talents. Not to mention the good publicity the companies will get from supporting this awesome organization. Everyone gets to have fun doing it.
As we are preparing for the games we hope that you will become part of our team and help us by donating your services. This would include printing out 5,000 half page fliers announcing upcoming fundraisers. As well as 500 two-sided newsletters and signage for us to place on the day of the event. To put these materials together we would need the help of your graphic artist as well as your time as a company in printing these materials.
The Aggie Special Olympics cannot happen without your help. We encourage you to take part in this worthy cause. By helping us with the materials needed to get the word out about this special event and fundraisers happening to promote it. As you help us spread the word about these games we will spread the word about you and that you care about these games. With you as a member of our team Aggie Special Olympics can only get better.
We thank you for your time and look forward to hearing from you.
Sincerely,
Aggie Special Olympics
Friday, April 3, 2009
Assignment Five: Photoshop Picture Edits
After
Before
On this picture I played with the levels moving the arrows to peaks. Then I burned the picture to show contrast with the walls. To also show this contrast I worked with the contrast levels. To make the papers and bags stand out I erased them to lighten them up against the background. Then I made the yellow colors not so pronounced by lowering them in the hue and saturation.
Assignment Five: Photoshop Picture Edits
After
Before
First I made a background copy. Then on the copy I used the magnetic lasso cutting the person out of the picture. Then I went to the background picture and desaturated it. Then back to the picture I played with the colors to enhance them using the color balance, hue and saturation and then worked on making it look balanced.
Friday, March 27, 2009
Wednesday, March 25, 2009
Final Position Paper
Burger Planet Cares About Our Customers
Background:
Burger Planet works continuously to improve customer service to ensure that everyone who comes to Burger Planet will want to come again. To achieve this we have polled customers to find out needs to be improved on at Burger Planet and what would customers like to see us start to offer. Having been around since 1934 we know that the customer comes first. In those 75 years we have served over 52 billion customers and we hope to serve 52 billion more. To improve Burger Planet for the future 52 billion customers we know changes will need to be made to adapt to present day circumstances.
Position:
We want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market -- even in the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
Focus group results also have shown us that our customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru and then gets rid of the evidence without her family knowing. The Washington Times reports that lawsuits are starting to be brought against fast food chains because of the food they serve. Lawsuit's have been brought up against McDoncald's Corp., KFC, Wendy's International Inc., Taco Bell and more. There has also been a demand made by the government on the fast food industry to offer healthier menu options. This has come through the lawmakers looking into taxing and regulating foods that we use every day. With these concerns and future governmental changes we know that this change is coming at our right time. We will be able to meet customer needs and continue to stive to become number one in the fast food industry.
Supporting Data:
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process by protecting our reputation but also being flexible to customer needs. The only way to survive in the fast food market is by listening to the customers, which we have done with focus group results.
Data has been collected and studies show Americans do want healthier choices. According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report in 1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
The Centers for Disease Control and Prevention, reports that obesity is now the second only to smoking among the leading causes of preventable death. According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese or overweight. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can offer more variety to customers giving them the choice of healthier menu items. Burger Planet has listened and will apply these recommendations.
Conclusion:
Burger Planet is where we are today because of the food we have made in the past. We will continue to offer the burgers that have kept us around for the past 75 years. However in the past 75 years customer demand has changed. Results have shown that customers and government want to see changes in the fast food industry. Burger Planet is looking into providing these changes through healthier menu options, and with the hiring of Jayne Petersen as Burger Planet's new spokesperson. We will continue to offer the same menu items that we have since being in business. Our number one goal is to make everyone feel comfortable in coming to Burger Planet and feel like they can get a meal which will be accomplished as we add move variety to our menu.
Sources:
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
http://www.larsonallen.com/effect/fall03/secrets.pdf
http://www.washingtontimes.com/news/2003/oct/18/20031018-111031-4117r/
Background:
Burger Planet works continuously to improve customer service to ensure that everyone who comes to Burger Planet will want to come again. To achieve this we have polled customers to find out needs to be improved on at Burger Planet and what would customers like to see us start to offer. Having been around since 1934 we know that the customer comes first. In those 75 years we have served over 52 billion customers and we hope to serve 52 billion more. To improve Burger Planet for the future 52 billion customers we know changes will need to be made to adapt to present day circumstances.
Position:
We want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market -- even in the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
Focus group results also have shown us that our customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru and then gets rid of the evidence without her family knowing. The Washington Times reports that lawsuits are starting to be brought against fast food chains because of the food they serve. Lawsuit's have been brought up against McDoncald's Corp., KFC, Wendy's International Inc., Taco Bell and more. There has also been a demand made by the government on the fast food industry to offer healthier menu options. This has come through the lawmakers looking into taxing and regulating foods that we use every day. With these concerns and future governmental changes we know that this change is coming at our right time. We will be able to meet customer needs and continue to stive to become number one in the fast food industry.
Supporting Data:
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process by protecting our reputation but also being flexible to customer needs. The only way to survive in the fast food market is by listening to the customers, which we have done with focus group results.
Data has been collected and studies show Americans do want healthier choices. According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report in 1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
The Centers for Disease Control and Prevention, reports that obesity is now the second only to smoking among the leading causes of preventable death. According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese or overweight. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can offer more variety to customers giving them the choice of healthier menu items. Burger Planet has listened and will apply these recommendations.
Conclusion:
Burger Planet is where we are today because of the food we have made in the past. We will continue to offer the burgers that have kept us around for the past 75 years. However in the past 75 years customer demand has changed. Results have shown that customers and government want to see changes in the fast food industry. Burger Planet is looking into providing these changes through healthier menu options, and with the hiring of Jayne Petersen as Burger Planet's new spokesperson. We will continue to offer the same menu items that we have since being in business. Our number one goal is to make everyone feel comfortable in coming to Burger Planet and feel like they can get a meal which will be accomplished as we add move variety to our menu.
Sources:
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
http://www.larsonallen.com/effect/fall03/secrets.pdf
http://www.washingtontimes.com/news/2003/oct/18/20031018-111031-4117r/
Wednesday, March 4, 2009
Draft Position Paper
New Menu Items for Burger Planet
Here at Burger Planet we are continuingly striving to become number one in the fast food industry. To attain this goal we continually poll our customers to see how we can improve. We here at Burger Planet are where we are at because of our customers. They have voiced their concerns over are existing menu and how there is no healthy options available. We will now be adding healthier menu options to our existing menu. Also we have a new spokesperson joining the Burger Planet team, Jayne Petersen, well known fitness guru.
According to focus group results are target customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru, and then gets rid of the evidence without her family knowing.
A demand has also been made by the government on the fast food industry to offer healthier menu options. (Insert data on lawsuits)
Position
-We still want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market even on the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
-We want to expand into a new target audience while keeping the loyal customers in our current market.
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process.
http://www.larsonallen.com/effect/fall03/secrets.pdf
According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report, Tableservice Restaurant Trends--1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese, a risk factor of heart disease. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Many quick service restaurants have responded to this negative press by adding new, healthier offerings to their menus. Since the beginning of the decade many companies have also responded by removing trans-fats and other unhealthy ingredients from their offerings. Despite these efforts, fast most food restaurants retain an unhealthy stigma.
Two-thirds of the adults in the United Sates are obese or overweight. Obesity has been linked to heart disease, high blood pressure, cancer, strokes, asthma, diabetes and reduced life expectancy. According to the Centers for Disease Control and Prevention, obesity is now the second only to smoking among the leading causes of preventable death.
Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can help prevent obesity. Burger Planet has listened and applied these recommendations, including increasing the availability of lower calorie products, menu items and meals and providing customers with wellness activity ideas.
Here at Burger Planet we are continuingly striving to become number one in the fast food industry. To attain this goal we continually poll our customers to see how we can improve. We here at Burger Planet are where we are at because of our customers. They have voiced their concerns over are existing menu and how there is no healthy options available. We will now be adding healthier menu options to our existing menu. Also we have a new spokesperson joining the Burger Planet team, Jayne Petersen, well known fitness guru.
According to focus group results are target customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru, and then gets rid of the evidence without her family knowing.
A demand has also been made by the government on the fast food industry to offer healthier menu options. (Insert data on lawsuits)
Position
-We still want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market even on the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
-We want to expand into a new target audience while keeping the loyal customers in our current market.
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process.
http://www.larsonallen.com/effect/fall03/secrets.pdf
According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report, Tableservice Restaurant Trends--1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese, a risk factor of heart disease. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Many quick service restaurants have responded to this negative press by adding new, healthier offerings to their menus. Since the beginning of the decade many companies have also responded by removing trans-fats and other unhealthy ingredients from their offerings. Despite these efforts, fast most food restaurants retain an unhealthy stigma.
Two-thirds of the adults in the United Sates are obese or overweight. Obesity has been linked to heart disease, high blood pressure, cancer, strokes, asthma, diabetes and reduced life expectancy. According to the Centers for Disease Control and Prevention, obesity is now the second only to smoking among the leading causes of preventable death.
Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can help prevent obesity. Burger Planet has listened and applied these recommendations, including increasing the availability of lower calorie products, menu items and meals and providing customers with wellness activity ideas.
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