Executive Summary
The Aggie Special Olympics are located in Logan, Utah on the campus of Utah State University.
It is unique because it is the only organization other than the worldwide Olympics to be able to use the actual Olympics name. There are approximately 35 to 40 athletes that compete for Aggie Special Olympics, and several coaches who get involved as volunteers. It is athletes and coaches coming together for a good cause. They, together, provide great example of sportsmanship, service and comradely.
In order to make this all happen there are many pieces needed. Volunteers are always welcome and it will change their life. Aggie Special Olympics is University and State-funded, however there are still funds that need to be raised in order to pay for the medals, trophies, jersey, events and things like that. Sponsors are welcomed for helping with these costs. Aggie Special Olympics does many fund-raising events (golf tournament, torch run, truck pull, polar plunge) in cache valley and companies need to get involved to generate funds. We will be helping get the word out to help through the media to get companies involved in these events.
The budget needed for these games will be the time and effort sponsors can donate. We will need sufficient funds to be able to get the word out through press releases, PSA's and many other sources. Other materials that we will use to get the word out will be flyers to local companies as well as a newsletter about the games.
The benefit is free advertisement at the event, also a chance for companies to get their name out there with cache valley citizens (networking and such), and they benefit because this is a worthy cause. A company that gets involved in a fund-raiser gets a chance to participate in fun events for a good cause. The chance that this brings to these athletes is priceless. After seeing an event and the excitement that these athletes bring, the way you look at sports and at life will change.
Square One Printing
630 West 200 North
Logan, UT 84321
Phone number: 435-753-8875
Dear Mr. Cracroft,
We ask for your help in getting the word out about the Aggie Special Olympics to local cache valley businesses. The Aggie Special Olympics are made up of local athletes. Who better to help out, than one of our very own neighbors? By helping with the printed materials needed for the games your support will be recognized by everyone in attendance or participating in the event. Businesses and cache valley citizens will be able to find out about your company and the products that you produce.
The Aggie Special Olympics is a local tradition that celebrates a worthy cause that not very many local citizens know about. Unity can be gained as sponsors take part in spreading awareness through the community. A lot is needed for the Aggie Special Olympics. Volunteers are needed along with 20-30 coaches. There is also a need for jerseys and trophies for the athletes. The Aggie Special Olympics are part of the World Special Olympics. As these two are connected there is a need for money for athlete fees at the world games. To get all of these things we need to be able to get the word out to everyone in cache valley about the fundraisers scheduled and about what they can do to support the games.
To put on the games we need sponsors to join this unique and worthwhile cause. With the help of your sponsorship we will be able to raise awareness and funds that will help us in putting on the games. This will come as we hand out flyers to local cache valley businesses as well as a newsletter about the games that your company donates. On the materials we will have your logo, saying that materials were designed and donated by you. As we spread the word about the games businesses will be able to see the services that you offer.
Aggie Special Olympics is a proud organization of athletes and volunteers. It has been around as "Aggie Special Olympics" for nearly ten years now, after previously being known as Bridgerland Special Olympics. There are approximately 20 to 30 coaches at any given time, which is better than average statewide. There are nearly 40 athletes competing currently.
We need to get the word out about what these amazing athletes can do in the community and athletically. We also need to get the word out to local companies about the fund-raisers that the Aggie Special Olympics hold frequently, and get them attending and participating in these events. This will allow the athletes to be able to compete at events and have jerseys to perform with at their events. We will target the need for volunteers on the USU campus with flyers and ads in the school newspaper.
This is a unique situation to be able to change the lives of so many people. It provides the athletes with a future and the ability to display their talents. Not to mention the good publicity the companies will get from supporting this awesome organization. Everyone gets to have fun doing it.
As we are preparing for the games we hope that you will become part of our team and help us by donating your services. This would include printing out 5,000 half page full color fliers announcing upcoming fundraisers.The cost of the fliers is $625. As well as 500 two-sided newsletters and signage for us to place on the day of the event. To put these materials together we would need the help of your graphic artist for 8 hours, as well as your time as a company in printing these materials.
The Aggie Special Olympics cannot happen without your help. We encourage you to take part in this worthy cause. By helping us with the materials needed to get the word out about this special event and fundraisers happening to promote it. As you help us spread the word about these games we will spread the word about you and that you care about this local tradition. With you as a member of our team Aggie Special Olympics can only get better.
We thank you for your time and look forward to hearing from you.
Sincerely,
Aggie Special Olympics
Saturday, April 18, 2009
Sunday, April 5, 2009
Rough Draft Prospectus Letter
EXECUTIVE SUMMARY
The Aggie Special Olympics are located in Logan, Utah on the campus of Utah State University.
It is unique because it is the only organization other than the worldwide Olympics to be able to use the actual Olympics name. There are approximately 35 to 40 athletes that compete for Aggie Special Olympics, and several coaches who get involved as volunteers. It is athletes and coaches coming together for a good cause. They, together provide great example of sportsmanship, service and comradely.
In order to make this all happen there are many pieces needed. Volunteers are always welcome and it will change their life. Aggie Special Olympics is University and State-funded, however there are still funds that need to be raised in order to pay for the medals, trophies, jersey, events and things like that. Sponsors are welcomed for helping with these costs. Aggie Special Olympics does many fund-raising events (golf tournament, torch run, trick pull, polar plunge) in cache valley and companies need to get involved to generate funds. We will be helping get the word out to help through the media to get companies involved in these events.
The budget needed for these games will be the time and effort sponsors can donate. We will need sufficient funds to be able to get the word out through press releases and PSA's and many other sources. Other materials that we will use to get the word out will be fliers to local companies as well as a newsletter about the games.
The benefit is free advertisement at the event, also a chance for companies to get their name out there with cache valley citizens (networking and such), and they benefit because this is a worthy cause. A company that gets involved in a fund-raiser gets a chance to participate in fun events for a good cause. The chance that this brings to these athletes is priceless. When you see an event and the excitement that these athletes bring to it will change the way you look at sports and at life.
Paul Cracroft
Square One Printing
630 West 200 North
Logan, UT 84321
Phone number: 435-753-8875
Dear Mr. Cracroft,
We ask for your help in getting the word out about the Aggie Special Olympics to local cache valley businesses. The Aggie Special Olympics are made up of local athletes. Who better to help out, than one of our very own neighbors? By helping with the printed materials needed for the games your support will be recognized by everyone in attendance or participating in the event. Businesses and cache valley citizens will be able to find out about your company and the products that you produce.
The Aggie Special Olympics is a local tradition that celebrates a worthy cause that not very many local citizens know about. Unity can be gained as sponsors take part in spreading awareness through the community. A lot is needed for the Aggie Special Olympics. Volunteers are needed along with 20-30 coaches. There is also a need for jerseys and trophies for the athletes. The Aggie Special Olympics are part of the World Special Olympics. As these two are connected there is a need for money for athlete fees at the world games. To get all of these things we need to be able to get the word out to everyone in cache valley about the fundraisers scheduled and about what they can do to support the games.
To put on the games we need sponsors to join this unique and worthwhile cause. With the help of your sponsorship we will be able to raise awareness and funds that will help in us putting on the games. This will come as we get fliers to hand out to local cache valley businesses as well as a newsletter about the games that your company donates. On the materials we will have your logo, saying that materials were designed and donated by you. As we spread the word about the games businesses will be able to see the services that you offer.
Aggie Special Olympics is a proud organization of athletes and volunteers. It has been around as "Aggie Special Olympics" for nearly ten years now, after previously being known as Bridgerland Special Olympics. There are approximately 20 to 30 coaches at any given time, which is better than average statewide. There are nearly 40 athletes competing currently.
We need to get the word out about what these amazing athletes can do in the community and athletically. We also need to get the word out to local companies about the fund-raisers that the Aggie Special Olympics hold frequently, and get them attending and participating in these events. This will allow the athletes to be able to compete at events and have jerseys to perform with at their events. We will target the need for volunteers on the USU campus with fliers and ads in the school newspaper.
This is a unique situation to be able to change the lives of so many people. It provides the athletes with a future and the ability to display their talents. Not to mention the good publicity the companies will get from supporting this awesome organization. Everyone gets to have fun doing it.
As we are preparing for the games we hope that you will become part of our team and help us by donating your services. This would include printing out 5,000 half page fliers announcing upcoming fundraisers. As well as 500 two-sided newsletters and signage for us to place on the day of the event. To put these materials together we would need the help of your graphic artist as well as your time as a company in printing these materials.
The Aggie Special Olympics cannot happen without your help. We encourage you to take part in this worthy cause. By helping us with the materials needed to get the word out about this special event and fundraisers happening to promote it. As you help us spread the word about these games we will spread the word about you and that you care about these games. With you as a member of our team Aggie Special Olympics can only get better.
We thank you for your time and look forward to hearing from you.
Sincerely,
Aggie Special Olympics
The Aggie Special Olympics are located in Logan, Utah on the campus of Utah State University.
It is unique because it is the only organization other than the worldwide Olympics to be able to use the actual Olympics name. There are approximately 35 to 40 athletes that compete for Aggie Special Olympics, and several coaches who get involved as volunteers. It is athletes and coaches coming together for a good cause. They, together provide great example of sportsmanship, service and comradely.
In order to make this all happen there are many pieces needed. Volunteers are always welcome and it will change their life. Aggie Special Olympics is University and State-funded, however there are still funds that need to be raised in order to pay for the medals, trophies, jersey, events and things like that. Sponsors are welcomed for helping with these costs. Aggie Special Olympics does many fund-raising events (golf tournament, torch run, trick pull, polar plunge) in cache valley and companies need to get involved to generate funds. We will be helping get the word out to help through the media to get companies involved in these events.
The budget needed for these games will be the time and effort sponsors can donate. We will need sufficient funds to be able to get the word out through press releases and PSA's and many other sources. Other materials that we will use to get the word out will be fliers to local companies as well as a newsletter about the games.
The benefit is free advertisement at the event, also a chance for companies to get their name out there with cache valley citizens (networking and such), and they benefit because this is a worthy cause. A company that gets involved in a fund-raiser gets a chance to participate in fun events for a good cause. The chance that this brings to these athletes is priceless. When you see an event and the excitement that these athletes bring to it will change the way you look at sports and at life.
Paul Cracroft
Square One Printing
630 West 200 North
Logan, UT 84321
Phone number: 435-753-8875
Dear Mr. Cracroft,
We ask for your help in getting the word out about the Aggie Special Olympics to local cache valley businesses. The Aggie Special Olympics are made up of local athletes. Who better to help out, than one of our very own neighbors? By helping with the printed materials needed for the games your support will be recognized by everyone in attendance or participating in the event. Businesses and cache valley citizens will be able to find out about your company and the products that you produce.
The Aggie Special Olympics is a local tradition that celebrates a worthy cause that not very many local citizens know about. Unity can be gained as sponsors take part in spreading awareness through the community. A lot is needed for the Aggie Special Olympics. Volunteers are needed along with 20-30 coaches. There is also a need for jerseys and trophies for the athletes. The Aggie Special Olympics are part of the World Special Olympics. As these two are connected there is a need for money for athlete fees at the world games. To get all of these things we need to be able to get the word out to everyone in cache valley about the fundraisers scheduled and about what they can do to support the games.
To put on the games we need sponsors to join this unique and worthwhile cause. With the help of your sponsorship we will be able to raise awareness and funds that will help in us putting on the games. This will come as we get fliers to hand out to local cache valley businesses as well as a newsletter about the games that your company donates. On the materials we will have your logo, saying that materials were designed and donated by you. As we spread the word about the games businesses will be able to see the services that you offer.
Aggie Special Olympics is a proud organization of athletes and volunteers. It has been around as "Aggie Special Olympics" for nearly ten years now, after previously being known as Bridgerland Special Olympics. There are approximately 20 to 30 coaches at any given time, which is better than average statewide. There are nearly 40 athletes competing currently.
We need to get the word out about what these amazing athletes can do in the community and athletically. We also need to get the word out to local companies about the fund-raisers that the Aggie Special Olympics hold frequently, and get them attending and participating in these events. This will allow the athletes to be able to compete at events and have jerseys to perform with at their events. We will target the need for volunteers on the USU campus with fliers and ads in the school newspaper.
This is a unique situation to be able to change the lives of so many people. It provides the athletes with a future and the ability to display their talents. Not to mention the good publicity the companies will get from supporting this awesome organization. Everyone gets to have fun doing it.
As we are preparing for the games we hope that you will become part of our team and help us by donating your services. This would include printing out 5,000 half page fliers announcing upcoming fundraisers. As well as 500 two-sided newsletters and signage for us to place on the day of the event. To put these materials together we would need the help of your graphic artist as well as your time as a company in printing these materials.
The Aggie Special Olympics cannot happen without your help. We encourage you to take part in this worthy cause. By helping us with the materials needed to get the word out about this special event and fundraisers happening to promote it. As you help us spread the word about these games we will spread the word about you and that you care about these games. With you as a member of our team Aggie Special Olympics can only get better.
We thank you for your time and look forward to hearing from you.
Sincerely,
Aggie Special Olympics
Friday, April 3, 2009
Assignment Five: Photoshop Picture Edits
After
Before
On this picture I played with the levels moving the arrows to peaks. Then I burned the picture to show contrast with the walls. To also show this contrast I worked with the contrast levels. To make the papers and bags stand out I erased them to lighten them up against the background. Then I made the yellow colors not so pronounced by lowering them in the hue and saturation.
Assignment Five: Photoshop Picture Edits
After
Before
First I made a background copy. Then on the copy I used the magnetic lasso cutting the person out of the picture. Then I went to the background picture and desaturated it. Then back to the picture I played with the colors to enhance them using the color balance, hue and saturation and then worked on making it look balanced.
Friday, March 27, 2009
Wednesday, March 25, 2009
Final Position Paper
Burger Planet Cares About Our Customers
Background:
Burger Planet works continuously to improve customer service to ensure that everyone who comes to Burger Planet will want to come again. To achieve this we have polled customers to find out needs to be improved on at Burger Planet and what would customers like to see us start to offer. Having been around since 1934 we know that the customer comes first. In those 75 years we have served over 52 billion customers and we hope to serve 52 billion more. To improve Burger Planet for the future 52 billion customers we know changes will need to be made to adapt to present day circumstances.
Position:
We want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market -- even in the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
Focus group results also have shown us that our customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru and then gets rid of the evidence without her family knowing. The Washington Times reports that lawsuits are starting to be brought against fast food chains because of the food they serve. Lawsuit's have been brought up against McDoncald's Corp., KFC, Wendy's International Inc., Taco Bell and more. There has also been a demand made by the government on the fast food industry to offer healthier menu options. This has come through the lawmakers looking into taxing and regulating foods that we use every day. With these concerns and future governmental changes we know that this change is coming at our right time. We will be able to meet customer needs and continue to stive to become number one in the fast food industry.
Supporting Data:
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process by protecting our reputation but also being flexible to customer needs. The only way to survive in the fast food market is by listening to the customers, which we have done with focus group results.
Data has been collected and studies show Americans do want healthier choices. According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report in 1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
The Centers for Disease Control and Prevention, reports that obesity is now the second only to smoking among the leading causes of preventable death. According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese or overweight. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can offer more variety to customers giving them the choice of healthier menu items. Burger Planet has listened and will apply these recommendations.
Conclusion:
Burger Planet is where we are today because of the food we have made in the past. We will continue to offer the burgers that have kept us around for the past 75 years. However in the past 75 years customer demand has changed. Results have shown that customers and government want to see changes in the fast food industry. Burger Planet is looking into providing these changes through healthier menu options, and with the hiring of Jayne Petersen as Burger Planet's new spokesperson. We will continue to offer the same menu items that we have since being in business. Our number one goal is to make everyone feel comfortable in coming to Burger Planet and feel like they can get a meal which will be accomplished as we add move variety to our menu.
Sources:
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
http://www.larsonallen.com/effect/fall03/secrets.pdf
http://www.washingtontimes.com/news/2003/oct/18/20031018-111031-4117r/
Background:
Burger Planet works continuously to improve customer service to ensure that everyone who comes to Burger Planet will want to come again. To achieve this we have polled customers to find out needs to be improved on at Burger Planet and what would customers like to see us start to offer. Having been around since 1934 we know that the customer comes first. In those 75 years we have served over 52 billion customers and we hope to serve 52 billion more. To improve Burger Planet for the future 52 billion customers we know changes will need to be made to adapt to present day circumstances.
Position:
We want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market -- even in the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
Focus group results also have shown us that our customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru and then gets rid of the evidence without her family knowing. The Washington Times reports that lawsuits are starting to be brought against fast food chains because of the food they serve. Lawsuit's have been brought up against McDoncald's Corp., KFC, Wendy's International Inc., Taco Bell and more. There has also been a demand made by the government on the fast food industry to offer healthier menu options. This has come through the lawmakers looking into taxing and regulating foods that we use every day. With these concerns and future governmental changes we know that this change is coming at our right time. We will be able to meet customer needs and continue to stive to become number one in the fast food industry.
Supporting Data:
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process by protecting our reputation but also being flexible to customer needs. The only way to survive in the fast food market is by listening to the customers, which we have done with focus group results.
Data has been collected and studies show Americans do want healthier choices. According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report in 1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
The Centers for Disease Control and Prevention, reports that obesity is now the second only to smoking among the leading causes of preventable death. According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese or overweight. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can offer more variety to customers giving them the choice of healthier menu items. Burger Planet has listened and will apply these recommendations.
Conclusion:
Burger Planet is where we are today because of the food we have made in the past. We will continue to offer the burgers that have kept us around for the past 75 years. However in the past 75 years customer demand has changed. Results have shown that customers and government want to see changes in the fast food industry. Burger Planet is looking into providing these changes through healthier menu options, and with the hiring of Jayne Petersen as Burger Planet's new spokesperson. We will continue to offer the same menu items that we have since being in business. Our number one goal is to make everyone feel comfortable in coming to Burger Planet and feel like they can get a meal which will be accomplished as we add move variety to our menu.
Sources:
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
http://www.larsonallen.com/effect/fall03/secrets.pdf
http://www.washingtontimes.com/news/2003/oct/18/20031018-111031-4117r/
Wednesday, March 4, 2009
Draft Position Paper
New Menu Items for Burger Planet
Here at Burger Planet we are continuingly striving to become number one in the fast food industry. To attain this goal we continually poll our customers to see how we can improve. We here at Burger Planet are where we are at because of our customers. They have voiced their concerns over are existing menu and how there is no healthy options available. We will now be adding healthier menu options to our existing menu. Also we have a new spokesperson joining the Burger Planet team, Jayne Petersen, well known fitness guru.
According to focus group results are target customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru, and then gets rid of the evidence without her family knowing.
A demand has also been made by the government on the fast food industry to offer healthier menu options. (Insert data on lawsuits)
Position
-We still want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market even on the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
-We want to expand into a new target audience while keeping the loyal customers in our current market.
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process.
http://www.larsonallen.com/effect/fall03/secrets.pdf
According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report, Tableservice Restaurant Trends--1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese, a risk factor of heart disease. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Many quick service restaurants have responded to this negative press by adding new, healthier offerings to their menus. Since the beginning of the decade many companies have also responded by removing trans-fats and other unhealthy ingredients from their offerings. Despite these efforts, fast most food restaurants retain an unhealthy stigma.
Two-thirds of the adults in the United Sates are obese or overweight. Obesity has been linked to heart disease, high blood pressure, cancer, strokes, asthma, diabetes and reduced life expectancy. According to the Centers for Disease Control and Prevention, obesity is now the second only to smoking among the leading causes of preventable death.
Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can help prevent obesity. Burger Planet has listened and applied these recommendations, including increasing the availability of lower calorie products, menu items and meals and providing customers with wellness activity ideas.
Here at Burger Planet we are continuingly striving to become number one in the fast food industry. To attain this goal we continually poll our customers to see how we can improve. We here at Burger Planet are where we are at because of our customers. They have voiced their concerns over are existing menu and how there is no healthy options available. We will now be adding healthier menu options to our existing menu. Also we have a new spokesperson joining the Burger Planet team, Jayne Petersen, well known fitness guru.
According to focus group results are target customers often choose to not eat at Burger Planet because of our menu. One woman said when she hears the word Burger Planet she thinks of grease. Another woman polled said she doesn’t take her family there because of the unhealthy menu items. When she eats at Burger Planet she goes through the drive thru, and then gets rid of the evidence without her family knowing.
A demand has also been made by the government on the fast food industry to offer healthier menu options. (Insert data on lawsuits)
Position
-We still want to keep the already successful foods that Burger Planet has to offer, but feel we need to expand to some healthy options also, to meet the demands of the consumer. According to an article on streetdirectory.com, people now know that healthy options are available on the market even on the fast-food market. “Cities often provide restaurant guides in their telephone books that display full-page menus indicating what a particular restaurant or drive-thru offers. Many of these food vendors now include healthy alternatives to their usual fast-food selection.” “Some of these kinds of restaurants will create their own recipes for healthy food options. This provides the consumer with a totally new choice and encourages them to visit the restaurant again.” Customers now expect at least a few healthy options.
http://www.streetdirectory.com/travel_guide/24571/food_and_drink/can_fast_food_be_healthy.html
-We want to expand into a new target audience while keeping the loyal customers in our current market.
There are many examples of successful businesses that have a good loyal base with constant products, but they continue to change and refine their products to meet customer’s demands. Dairy Queen started in 1940, and was known for soft serve ice cream. They adapted to the market adding new things along the way. They were struggling in the 1970’s just before they came up with the idea of the blizzard which was a huge hit that started a trend that continues today, putting candy bars in ice cream. In an article about Dairy Queen and secrets of business success, it says, “You have to protect your reputation, have a good product at a good price, be flexible and have good employees,” Browne (Dairy Queen) says. “You can’t try to do everything. You should specialize in one area but adapt to what that market is asking for.” At Burger Planet we can take these principles and use them in our adapting process.
http://www.larsonallen.com/effect/fall03/secrets.pdf
According to the National Restaurant Association, Americans spent 44 percent of their food dollars outside the home in 1996, up from 25 percent in 1955 and according to the association's report, Tableservice Restaurant Trends--1995, more than half of consumers 35 and older and 2 out of 5 consumers 18 to 34 look for lower fat menu options when eating out. Also, restaurateurs report that their customers are increasingly requesting meatless dishes.
According to the Hoover's Fast Food and Quickservice Restaurant Report, the fast food restaurants industry includes 200,000 restaurants with combined annual revenue of about $120 billion. The industry is highly fragmented: the top 50 companies hold about 25 percent of industry sales. Among the major fast food chains, hamburger restaurant are 50 percent of the market.
According to the U.S Food and Drug Administration (FDA), about 64 percent of Americans are overweight and more than 30 percent are obese, a risk factor of heart disease. Higher rates of heart disease, increases in the incidence of cancer, record numbers of clinically obese people, and various other health scares have all drawn attention to the need for healthy lifestyle choices. Rising concerns for health and wellness are bad news for fast food which is generally perceived as fattening and unhealthy. Many quick service restaurants have responded to this negative press by adding new, healthier offerings to their menus. Since the beginning of the decade many companies have also responded by removing trans-fats and other unhealthy ingredients from their offerings. Despite these efforts, fast most food restaurants retain an unhealthy stigma.
Two-thirds of the adults in the United Sates are obese or overweight. Obesity has been linked to heart disease, high blood pressure, cancer, strokes, asthma, diabetes and reduced life expectancy. According to the Centers for Disease Control and Prevention, obesity is now the second only to smoking among the leading causes of preventable death.
Due to obesity in the U.S., the Food and Drug Administration recently issued a report on away-from-home foods, with recommendations on how restaurants and carry-out chains can help prevent obesity. Burger Planet has listened and applied these recommendations, including increasing the availability of lower calorie products, menu items and meals and providing customers with wellness activity ideas.
Saturday, February 28, 2009
Final Press Release 4: Announcement
March 2, 2009
FOR IMMEDIATE RELEASE
Contact Information:
Linda Geigle, executive director
1743 W. Alexander St.
Salt Lake City, UT 84113
Toll-free: 1-800-359-3817
Fax: 801-886-2325
www.nafcc.org
A Chance to Enrich Children’s Lives
Education, Networking, and Fun
BALTIMORE- National Association for Family Child Care (NAFCC) is continuing to make family child-care standards better through workshops at their 19th annual national conference. The conference will be held at the Marriott Baltimore Waterfront, in Baltimore, Maryland on June 25-27, 2009.
This year’s conference will have two keynote presentations from Diane Trister Dodge, Founder/President of Teaching Strategies, Inc., and Lisa Murphy, Founder of Ooey Gooey, Inc. Conference attendees will not want to miss these presentations and the messages that they will be presenting.
The conference will offer participants opportunities to further their education through pre-conference sessions and conference workshops. Pre-conference sessions will be offered on June 24-25. Participants can choose to attend a half day session for four hours of training or a full day session to get eight hours of training. Conference workshops will be offered on June 26-27 and are 90 minutes long.
Workshops are taught by presenters with a variety of experience and education in the child care industry. Tom Copeland will once again be presenting at this years conference. A past conference attendee says, “excellent resource for information, great to meet Tom.” A licensed attorney and consultant make Tom’s workshops essential every provider in the child care industry. Since 1981 he has helped thousand of providers understand complex business and tax issues. “Questions are welcomed and answered thoroughly” says a 2008 conference attendee. Tom and NAFCC are on a mission to improve the business skills of family child care providers by working together to offer a series of new business education resources and technical assistance.
The National Association of Family Child Care serves as a nationwide non-profit organization committed to supporting and strengthening the family childcare profession and advocating for family child care providers, children and families. Diversity in leadership and a growing membership of more than 400 state and local family child care providers and affiliate associations across the United States and in several foreign countries. In 1988, NAFCC developed the only nationally recognized Accreditation Program designed specifically for the family childcare field and its diverse family childcare environments. NAFCC continues to improve program standards, provide a national voice for members, and network to reach regulated and non-regulated providers promoting quality family child care.
For more information contact:
Tracy Halverson, affiliate membership specialist
1-800-359-3817 ext. 226
thalverson@nafcc-mail.org
www.nafcc.org
-END-
FOR IMMEDIATE RELEASE
Contact Information:
Linda Geigle, executive director
1743 W. Alexander St.
Salt Lake City, UT 84113
Toll-free: 1-800-359-3817
Fax: 801-886-2325
www.nafcc.org
A Chance to Enrich Children’s Lives
Education, Networking, and Fun
BALTIMORE- National Association for Family Child Care (NAFCC) is continuing to make family child-care standards better through workshops at their 19th annual national conference. The conference will be held at the Marriott Baltimore Waterfront, in Baltimore, Maryland on June 25-27, 2009.
This year’s conference will have two keynote presentations from Diane Trister Dodge, Founder/President of Teaching Strategies, Inc., and Lisa Murphy, Founder of Ooey Gooey, Inc. Conference attendees will not want to miss these presentations and the messages that they will be presenting.
The conference will offer participants opportunities to further their education through pre-conference sessions and conference workshops. Pre-conference sessions will be offered on June 24-25. Participants can choose to attend a half day session for four hours of training or a full day session to get eight hours of training. Conference workshops will be offered on June 26-27 and are 90 minutes long.
Workshops are taught by presenters with a variety of experience and education in the child care industry. Tom Copeland will once again be presenting at this years conference. A past conference attendee says, “excellent resource for information, great to meet Tom.” A licensed attorney and consultant make Tom’s workshops essential every provider in the child care industry. Since 1981 he has helped thousand of providers understand complex business and tax issues. “Questions are welcomed and answered thoroughly” says a 2008 conference attendee. Tom and NAFCC are on a mission to improve the business skills of family child care providers by working together to offer a series of new business education resources and technical assistance.
The National Association of Family Child Care serves as a nationwide non-profit organization committed to supporting and strengthening the family childcare profession and advocating for family child care providers, children and families. Diversity in leadership and a growing membership of more than 400 state and local family child care providers and affiliate associations across the United States and in several foreign countries. In 1988, NAFCC developed the only nationally recognized Accreditation Program designed specifically for the family childcare field and its diverse family childcare environments. NAFCC continues to improve program standards, provide a national voice for members, and network to reach regulated and non-regulated providers promoting quality family child care.
For more information contact:
Tracy Halverson, affiliate membership specialist
1-800-359-3817 ext. 226
thalverson@nafcc-mail.org
www.nafcc.org
-END-
Tuesday, February 24, 2009
Final Media Pitch
Feb. 25, 2009
Emilie H. Wheeler, Local news editor
The Herald Journal
435-752-2121 x 323
ewheeler@hjnews.com
An Opportunity for Financial Independence
Education available during economic crisis
Dear Emilie,
Cache Valley Area Investors Association (CVAIA) can help people find their way as the economy continues to struggle. They are a non-profit organization available to help Herald Journal readers find their way in the struggling economy. CVAIA offers education on philosophies that will help people become financially independent.
CVAIA believes that the main thing people need to know is how to build their passive income. The way to achieve this is through education and CVAIA offers it for free. Everyone is invited to attend CVAIA meetings where they will have the chance to hear from speakers in the finance industry. Education on the philosophies that CVAIA believes in has paid off for many of their members. “One of my mentors reached financial independence in 71 days,” says President, Preston Parker.
The association began in August 2007 and is located in Logan, Utah. CVAIA is the only one of its kind in the Cache Valley Area. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange.
If you have any questions you can contact me at 435-123-4567 or email me at mklein@cvaia.com. I can give you a schedule of upcoming CVAIA meetings with a list of the upcoming speakers scheduled to present.
Sincerely,
Melanie Klein, Public Relations Officer
Emilie H. Wheeler, Local news editor
The Herald Journal
435-752-2121 x 323
ewheeler@hjnews.com
An Opportunity for Financial Independence
Education available during economic crisis
Dear Emilie,
Cache Valley Area Investors Association (CVAIA) can help people find their way as the economy continues to struggle. They are a non-profit organization available to help Herald Journal readers find their way in the struggling economy. CVAIA offers education on philosophies that will help people become financially independent.
CVAIA believes that the main thing people need to know is how to build their passive income. The way to achieve this is through education and CVAIA offers it for free. Everyone is invited to attend CVAIA meetings where they will have the chance to hear from speakers in the finance industry. Education on the philosophies that CVAIA believes in has paid off for many of their members. “One of my mentors reached financial independence in 71 days,” says President, Preston Parker.
The association began in August 2007 and is located in Logan, Utah. CVAIA is the only one of its kind in the Cache Valley Area. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange.
If you have any questions you can contact me at 435-123-4567 or email me at mklein@cvaia.com. I can give you a schedule of upcoming CVAIA meetings with a list of the upcoming speakers scheduled to present.
Sincerely,
Melanie Klein, Public Relations Officer
Monday, February 23, 2009
Draft Press Release 4: Announcement
Feb. 23, 2009
FOR IMMEDIATE RELEASE
Contact Information:
NAFCC
1743 W. Alexander St.
Salt Lake City, UT 84113
Toll-free: 1-800-359-3817
Fax: 801-886-2325
www.nafcc.org
A chance to enrich children’s life
Education, networking, and fun
BALTIMORE- National Association for Family Child Care is defining new horizons in the family child care industry at their 19th annual national conference. The course will be chartered to quality early learning through workshops taught by experts in the field of family child care. The conference will be held at the Marriott Baltimore Waterfront, in Baltimore, Maryland on June 25-27.
This year’s conference will have two keynote presentations from Diane Trister Dodge, Founder/President of Teaching Strategies, Inc., and Lisa Murphy, Founder of Ooey Gooey, Inc. Conference attendees will not want to miss these presentations and the messages that they will be presenting.
The conference will offer participants opportunities to further their education through pre- conference sessions and conference workshops. Pre-conference sessions will be offered on June 24-25. Participants can choose to attend a half day session for four hours of training or a full day session to get eight hours of training. Conference workshops will be offered on June 26-27 and are 90 minutes long.
Participants will be able to begin or further their education in the accreditation program. Accreditation staff members will offer workshops that will give members an insight to what accreditation is all about. Observer training will be offered during pre-conference session days. Providers will become trained and educated allowing them to become part of the accreditation progress.
The National Association for Family Child Care is non-profit organization. They are committed to promoting quality child care by strengthening the profession of family child care. To achieve this NAFCC holds a national conference once a year offering providers the chance to further their education and to network with others. NAFCC is also known for their accreditation process. The accreditation program ensures that providers will provide the best care to children and will continually educate those in their care. NAFCC is located in Salt Lake City, Utah.
For more information contact:
Tracy Halverson, Affiliate Membership Specialist
1-800-359-3817 ext. 226
thalverson@nafcc-mail.org
www.NAFCC.org
-END-
FOR IMMEDIATE RELEASE
Contact Information:
NAFCC
1743 W. Alexander St.
Salt Lake City, UT 84113
Toll-free: 1-800-359-3817
Fax: 801-886-2325
www.nafcc.org
A chance to enrich children’s life
Education, networking, and fun
BALTIMORE- National Association for Family Child Care is defining new horizons in the family child care industry at their 19th annual national conference. The course will be chartered to quality early learning through workshops taught by experts in the field of family child care. The conference will be held at the Marriott Baltimore Waterfront, in Baltimore, Maryland on June 25-27.
This year’s conference will have two keynote presentations from Diane Trister Dodge, Founder/President of Teaching Strategies, Inc., and Lisa Murphy, Founder of Ooey Gooey, Inc. Conference attendees will not want to miss these presentations and the messages that they will be presenting.
The conference will offer participants opportunities to further their education through pre- conference sessions and conference workshops. Pre-conference sessions will be offered on June 24-25. Participants can choose to attend a half day session for four hours of training or a full day session to get eight hours of training. Conference workshops will be offered on June 26-27 and are 90 minutes long.
Participants will be able to begin or further their education in the accreditation program. Accreditation staff members will offer workshops that will give members an insight to what accreditation is all about. Observer training will be offered during pre-conference session days. Providers will become trained and educated allowing them to become part of the accreditation progress.
The National Association for Family Child Care is non-profit organization. They are committed to promoting quality child care by strengthening the profession of family child care. To achieve this NAFCC holds a national conference once a year offering providers the chance to further their education and to network with others. NAFCC is also known for their accreditation process. The accreditation program ensures that providers will provide the best care to children and will continually educate those in their care. NAFCC is located in Salt Lake City, Utah.
For more information contact:
Tracy Halverson, Affiliate Membership Specialist
1-800-359-3817 ext. 226
thalverson@nafcc-mail.org
www.NAFCC.org
-END-
Friday, February 20, 2009
Media Pitch Draft
Feb. 23, 2009
Emilie H. Wheeler, Local news editor
The Herald Journal
435-752-2121 x 323
ewheeler@hjnews.com
An Opportunity for Financial Independence
Education available during economic crisis
Dear Emilie,
Cache Valley Area Investors Association can help people find their way as the economy continues to struggle. CVAIA offers education on philosophies that will help people become financially independent. They are a non profit organization open to people who want to learn how to invest the right way.
CVAIA believes that the main thing people need to know is how to build their passive income. Once they get their passive income to exceed their expenses then they can become financially independent. The way to achieve this is through education and CVAIA offers it for free to anyone interested. CVAIA holds meetings on two Thursdays of each month where members get the chance to hear from speakers in the finance industry. Education on the philosophies that CVAIA believes in has paid off for many of their members. “One of my mentors reached financial independence in 71 days,” says President, Preston Parker.
The association began in August 2007 and is located in Logan, Utah. CVAIA is the only one of its kind in the Cache Valley Area. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret.
If you have any questions you can contact me at 435-123-4567 or email me at mklein@cvaia.com. I can give you a schedule of upcoming CVAIA meetings with a list of the upcoming speakers scheduled to present.
Sincerely,
Melanie Klein, Public Relations Officer
Emilie H. Wheeler, Local news editor
The Herald Journal
435-752-2121 x 323
ewheeler@hjnews.com
An Opportunity for Financial Independence
Education available during economic crisis
Dear Emilie,
Cache Valley Area Investors Association can help people find their way as the economy continues to struggle. CVAIA offers education on philosophies that will help people become financially independent. They are a non profit organization open to people who want to learn how to invest the right way.
CVAIA believes that the main thing people need to know is how to build their passive income. Once they get their passive income to exceed their expenses then they can become financially independent. The way to achieve this is through education and CVAIA offers it for free to anyone interested. CVAIA holds meetings on two Thursdays of each month where members get the chance to hear from speakers in the finance industry. Education on the philosophies that CVAIA believes in has paid off for many of their members. “One of my mentors reached financial independence in 71 days,” says President, Preston Parker.
The association began in August 2007 and is located in Logan, Utah. CVAIA is the only one of its kind in the Cache Valley Area. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret.
If you have any questions you can contact me at 435-123-4567 or email me at mklein@cvaia.com. I can give you a schedule of upcoming CVAIA meetings with a list of the upcoming speakers scheduled to present.
Sincerely,
Melanie Klein, Public Relations Officer
Friday, February 13, 2009
Final Press Release 3: Cause Promotion
Feb. 11, 2009
FOR IMMEDIATE RELEASE
Contact Information:
Preston Parker, President/Founder
101 Financially Smart Lane
Logan, UT 84321
Office: 435-555-4568
Email: wiseivestment@cvaia.com
An Opportunity For Financial Independence
Anything is possible with the right education
LOGAN, Utah- Cache Valley Area Investors Association wants to help Logan citizens become financially independent. President and Founder, Preston Parker says, “being financially independent allows people to work in a job that they love.” In order to do this CVAIA educates its members on philosophies to use when investing and how to apply them in certain situations.
The first thing CVAIA teaches is how to build passive income. Financial independence is gained when a person’s passive income exceeds their expenses. The process can take three to 10 years when a person uses the philosophies that they have been taught. “One of my mentors reached financial independence in 71 days,” says Parker.
CVAIA is all about educating people on how to invest. “This is why America is suffering, because people don’t understand these philosophies,” says Parker.
CVAIA holds their meetings every other Thursday of the month at the Cache County Chamber of Commerce Building. The meetings begin at 7 p.m. and everyone is welcome to attend. The meeting starts with networking time giving people a chance to talk with others who have invested or are looking to invest. A speaker follows giving advice on investment strategies and certain philosophies needed in the investment world.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact:
Melanie Klein, Public Relations Manager
101 Financially Smart Lane
Logan, UT 84321
Office: 435-555-4568
Email: questions@cvaia.com
-END-
FOR IMMEDIATE RELEASE
Contact Information:
Preston Parker, President/Founder
101 Financially Smart Lane
Logan, UT 84321
Office: 435-555-4568
Email: wiseivestment@cvaia.com
An Opportunity For Financial Independence
Anything is possible with the right education
LOGAN, Utah- Cache Valley Area Investors Association wants to help Logan citizens become financially independent. President and Founder, Preston Parker says, “being financially independent allows people to work in a job that they love.” In order to do this CVAIA educates its members on philosophies to use when investing and how to apply them in certain situations.
The first thing CVAIA teaches is how to build passive income. Financial independence is gained when a person’s passive income exceeds their expenses. The process can take three to 10 years when a person uses the philosophies that they have been taught. “One of my mentors reached financial independence in 71 days,” says Parker.
CVAIA is all about educating people on how to invest. “This is why America is suffering, because people don’t understand these philosophies,” says Parker.
CVAIA holds their meetings every other Thursday of the month at the Cache County Chamber of Commerce Building. The meetings begin at 7 p.m. and everyone is welcome to attend. The meeting starts with networking time giving people a chance to talk with others who have invested or are looking to invest. A speaker follows giving advice on investment strategies and certain philosophies needed in the investment world.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact:
Melanie Klein, Public Relations Manager
101 Financially Smart Lane
Logan, UT 84321
Office: 435-555-4568
Email: questions@cvaia.com
-END-
Thursday, February 12, 2009
Reading for Week 3
The cartoon depicts what today’s internet world is like. People sometimes do not know who they end up talking to or meet online. Some websites studied by students are sometimes bias or contain false information. The person who wrote the Facebook article gave a very accurate portrayal of the implications behind “friending” someone on the social website. However, I do not agree with the daughter not wanting to add her mom. Who really cares if it is “social suicide?” Does anyone really pay that much attention to who there friend is friends with? If someone paid that much attention to who I am friends with I would be really creeped out. It's my life and I get the choice to be friends with whoever I want.
Wednesday, February 4, 2009
Final Press Release 2: Image Building
Feb. 4, 2009
For Immediate Release
James E. Muellenbach III, CEO
Burger Planet
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
Burger Planet now offers healthier food choices
Fast food that won’t go straight to the hips
GARY, Indiana – Burger Planet has changed their menu and now offers new healthier food items for their customers. Gourmet salads and fruit are just some of the new menu items available. Jayne Petersen, fitness guru, has joined forces with Burger Planet to increase healthier lifestyles for women. Company CEO James E. Muellenbach III says, “[Burger Planet] wants our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Other healthier menu items offered include chicken wraps and chicken sandwiches. There is a variety of healthier food items available to customers at an affordable price. Jayne Petersen says, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet has not forgotten what has made them famous. Original menu items will forever be available for burger lovers around the world. Petersen says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Burger Planet was founded in 1934 and their headquarters are in Gary, Indiana. Burger Planet is the leader of the Quick Service Restaurant Industry. The company was founded by James E. Muellenbach I, current president of the QSR Association. Burger Planet employs 48,272 people and has 8,921 franchises. To this date it has served 52 billion customers and counting.
For more information contact:
Melanie Klein
Public Relations Department
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
-End-
For Immediate Release
James E. Muellenbach III, CEO
Burger Planet
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
Burger Planet now offers healthier food choices
Fast food that won’t go straight to the hips
GARY, Indiana – Burger Planet has changed their menu and now offers new healthier food items for their customers. Gourmet salads and fruit are just some of the new menu items available. Jayne Petersen, fitness guru, has joined forces with Burger Planet to increase healthier lifestyles for women. Company CEO James E. Muellenbach III says, “[Burger Planet] wants our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Other healthier menu items offered include chicken wraps and chicken sandwiches. There is a variety of healthier food items available to customers at an affordable price. Jayne Petersen says, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet has not forgotten what has made them famous. Original menu items will forever be available for burger lovers around the world. Petersen says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Burger Planet was founded in 1934 and their headquarters are in Gary, Indiana. Burger Planet is the leader of the Quick Service Restaurant Industry. The company was founded by James E. Muellenbach I, current president of the QSR Association. Burger Planet employs 48,272 people and has 8,921 franchises. To this date it has served 52 billion customers and counting.
For more information contact:
Melanie Klein
Public Relations Department
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
-End-
Draft Press Release 3: Cause Promotion
Feb. 4, 2009
FOR IMMEDIATE RELEASE
Contact Information:
Preston Parker, President & Founder
101 Financially Smart Lane
Logan, UT 54321
Office: 435-555-4568
Email: wiseivestment@cvaia.com
A Chance For Financial Independence
Investment pays off with the right techniques
LOGAN, Utah- Cache Valley Area Investors Association wants to help Logan citizens to become financially independent. President and Founder, Preston Parker says, “being financially independent allows people to work in a job that they love.” In order to do this CVAIA educates its member on techniques to use when investing and how to apply them in certain situations.
The first thing CVAIA teaches is how to build passive income. Passive income is essential in gaining financial independence. Investing leads to financial independence when a person’s passive income exceeds their expenses. The process can take 3 to ten years when a person uses the techniques that they have been taught. “One of my mentors reached financial independence in 71 days,” says Parker.
CVAIA is all about educating people on how to invest. “This is why America is suffering, because people don’t understand these techniques,” says Parker.
CVAIA holds meetings at the Cache County Chamber of Commerce. Meetings begin at 7 p.m. and occur every other Thursday of the month. People will have the chance to network with others who have invested or are looking to invest. After the networking portion there is always a speaker there to educate people on certain investment issues.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact:
Melanie Klein, Public Relations Manager
101 Financially Smart Lane
Logan, UT 54321
Office: 435-555-4568
Email: questions@cvaia.com
-END-
FOR IMMEDIATE RELEASE
Contact Information:
Preston Parker, President & Founder
101 Financially Smart Lane
Logan, UT 54321
Office: 435-555-4568
Email: wiseivestment@cvaia.com
A Chance For Financial Independence
Investment pays off with the right techniques
LOGAN, Utah- Cache Valley Area Investors Association wants to help Logan citizens to become financially independent. President and Founder, Preston Parker says, “being financially independent allows people to work in a job that they love.” In order to do this CVAIA educates its member on techniques to use when investing and how to apply them in certain situations.
The first thing CVAIA teaches is how to build passive income. Passive income is essential in gaining financial independence. Investing leads to financial independence when a person’s passive income exceeds their expenses. The process can take 3 to ten years when a person uses the techniques that they have been taught. “One of my mentors reached financial independence in 71 days,” says Parker.
CVAIA is all about educating people on how to invest. “This is why America is suffering, because people don’t understand these techniques,” says Parker.
CVAIA holds meetings at the Cache County Chamber of Commerce. Meetings begin at 7 p.m. and occur every other Thursday of the month. People will have the chance to network with others who have invested or are looking to invest. After the networking portion there is always a speaker there to educate people on certain investment issues.
If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact:
Melanie Klein, Public Relations Manager
101 Financially Smart Lane
Logan, UT 54321
Office: 435-555-4568
Email: questions@cvaia.com
-END-
Friday, January 30, 2009
Draft Press Release 2: Image Building
February 2, 2009
For Immediate Release
CEO James E. Muellenbach III
Burger Planet
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
Jayne Peterson joins forces with Burger Planet
Fast food that won’t go straight to the hips
Jayne Peterson, fitness guru who helped Opal Whitcomb lose 75 pounds is now going to help women all over the world. Peterson has joined forces with Burger Planet to increase healthier lifestyles for women. Company CEO James E. Muellenbach III says, “Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Fruit is now offered in the Burger Planet menu. Customers can purchase packets of fruit which can be substituted in place of fries or can be bought separately. Fruit available to customers include apples, grapes, peaches, pineapples or bananas. Jayne Petersen says, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet is also offering gourmet salads for customers. Each salad contains 300 calories and without dressing has 150 calories. The salads available include Ceasar Salad, Spinach Salad with hot bacon dressing and eggs, and Rasberry vinaigrette spinach salad with gorgonzola cheese and walnuts. The salads come are available at an affordable price of $4.99.
Chicken lovers will appreciate the new chicken sandwich and chicken wrap offered on the menu. The sandwiches have 300 calories and are sold at $3.99.
Burger Planet has not forgotten what has made them famous. Original menu items will forever be available for burger lovers around the world. Peterson says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Burger Planet was founded in 1934 and their headquarters are in Gary, Indiana. Burger Planet is the leader of the Quick Service Restaurant Industry. The company was founded by James E. Muellenbach, current president of the QSR Association. Burger Planet employs 48,272 people and has 8,921 franchises. To this date it has served 52 billion customers and counting.
For more information contact:
Melanie Klein
Public Relations Department
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
-End-
For Immediate Release
CEO James E. Muellenbach III
Burger Planet
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
Jayne Peterson joins forces with Burger Planet
Fast food that won’t go straight to the hips
Jayne Peterson, fitness guru who helped Opal Whitcomb lose 75 pounds is now going to help women all over the world. Peterson has joined forces with Burger Planet to increase healthier lifestyles for women. Company CEO James E. Muellenbach III says, “Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Fruit is now offered in the Burger Planet menu. Customers can purchase packets of fruit which can be substituted in place of fries or can be bought separately. Fruit available to customers include apples, grapes, peaches, pineapples or bananas. Jayne Petersen says, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet is also offering gourmet salads for customers. Each salad contains 300 calories and without dressing has 150 calories. The salads available include Ceasar Salad, Spinach Salad with hot bacon dressing and eggs, and Rasberry vinaigrette spinach salad with gorgonzola cheese and walnuts. The salads come are available at an affordable price of $4.99.
Chicken lovers will appreciate the new chicken sandwich and chicken wrap offered on the menu. The sandwiches have 300 calories and are sold at $3.99.
Burger Planet has not forgotten what has made them famous. Original menu items will forever be available for burger lovers around the world. Peterson says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Burger Planet was founded in 1934 and their headquarters are in Gary, Indiana. Burger Planet is the leader of the Quick Service Restaurant Industry. The company was founded by James E. Muellenbach, current president of the QSR Association. Burger Planet employs 48,272 people and has 8,921 franchises. To this date it has served 52 billion customers and counting.
For more information contact:
Melanie Klein
Public Relations Department
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
-End-
Wednesday, January 28, 2009
Reading for Week 2
Information is always a mouse click away on the internet. Apparently the information search engines are ruled by the telecommunications industry. The articles talk about how search engines will have to start paying to get the number one spot. To me that makes perfect sense, nowadays you do not get anywhere without a price.
Also from week two readings I learned that information on me can easily be found in places that I never knew even existed. It was also interesting to find out the new way to get evidence for criminal cases. Evidence has been found to be quite useful in the form of search engine results that one types. Is this an invasion of privacy to go this far as to dig into their computer? Well if they committed a crime I believe everything is “fair game” when it comes to getting evidence. However I do think privacy is a key issue here. The government needs to reassess and see if new laws need to be put in place to protect people.
Also from week two readings I learned that information on me can easily be found in places that I never knew even existed. It was also interesting to find out the new way to get evidence for criminal cases. Evidence has been found to be quite useful in the form of search engine results that one types. Is this an invasion of privacy to go this far as to dig into their computer? Well if they committed a crime I believe everything is “fair game” when it comes to getting evidence. However I do think privacy is a key issue here. The government needs to reassess and see if new laws need to be put in place to protect people.
Sunday, January 25, 2009
Final Press Release 1
January 25, 2009
FOR IMMEDIATE RELEASE
ABC Real Estate LLC
Preston Parker, President
123 Creative Way
Logan, Utah 84341
www.ABCRealEstateLLC.com
Office: 801-555-4567
Everyone benefits with ABC Real Estate LLC
Not your average Real Estate Company
LOGAN, Utah –ABC Real Estate LLC is the only one of its kind in Northern Utah. “We are not real estate agents” says Parker. ABC Real Estate uses the Beneficiary Land Trust process. It benefits those looking to invest, sell their homes, build credit and potentially buy a home. The beneficiary land trust process is patent pending.
There are only two other kinds of real estate companies that use the beneficiary land trust process in the western United States. One company is located in California and the other is located in Salt Lake City, Utah. “We are the first ones in northern Utah to offer this innovative process” says Parker.
Right now ABC Real Estate LLC is looking for investors to take part in the process. Once they have an investor the process can begin. “We connect buyers and sellers to each other” says Parker.
What makes this process different is the fact that it benefits everyone in it. “People who don’t have good credit will be able to leverage their credit” says Parker. Leveraging credit is one of the many benefits that people from the process.
“The whole point of this is to help people progress and advance” says Parker.
Preston Parker created ABC Real Estate LLC in August of 2008. It is the only one of its kind in northern Utah. Parker received the idea from two mentors who have similar businesses in California and in Salt Lake City, Utah. ABC Real Estate is the middle man in the beneficiary land trust process and handles all of the paperwork. “I am the guarantor beneficiary” says Parker. They contact mortgage companies, banks and beneficiaries taking part in the process.
For more information contact:
Melanie Klein, Public Relations
123 Creative Way
Logan, Utah 84341
Office number: 801-555-2828
Email: msklein@abcrealestatellc.com
-END-
FOR IMMEDIATE RELEASE
ABC Real Estate LLC
Preston Parker, President
123 Creative Way
Logan, Utah 84341
www.ABCRealEstateLLC.com
Office: 801-555-4567
Everyone benefits with ABC Real Estate LLC
Not your average Real Estate Company
LOGAN, Utah –ABC Real Estate LLC is the only one of its kind in Northern Utah. “We are not real estate agents” says Parker. ABC Real Estate uses the Beneficiary Land Trust process. It benefits those looking to invest, sell their homes, build credit and potentially buy a home. The beneficiary land trust process is patent pending.
There are only two other kinds of real estate companies that use the beneficiary land trust process in the western United States. One company is located in California and the other is located in Salt Lake City, Utah. “We are the first ones in northern Utah to offer this innovative process” says Parker.
Right now ABC Real Estate LLC is looking for investors to take part in the process. Once they have an investor the process can begin. “We connect buyers and sellers to each other” says Parker.
What makes this process different is the fact that it benefits everyone in it. “People who don’t have good credit will be able to leverage their credit” says Parker. Leveraging credit is one of the many benefits that people from the process.
“The whole point of this is to help people progress and advance” says Parker.
Preston Parker created ABC Real Estate LLC in August of 2008. It is the only one of its kind in northern Utah. Parker received the idea from two mentors who have similar businesses in California and in Salt Lake City, Utah. ABC Real Estate is the middle man in the beneficiary land trust process and handles all of the paperwork. “I am the guarantor beneficiary” says Parker. They contact mortgage companies, banks and beneficiaries taking part in the process.
For more information contact:
Melanie Klein, Public Relations
123 Creative Way
Logan, Utah 84341
Office number: 801-555-2828
Email: msklein@abcrealestatellc.com
-END-
Wednesday, January 14, 2009
Press Release
January 14, 2009
FOR IMMEDIATE RELEASE
ABC Real Estate LLC
Preston Parker, President
123 Creative Way, Logan UT 84341
www.ABCRealEstateLLC.com Office: 801-555-4567
ABC Real Estate LLC
Not the average Real Estate Company
LOGAN, UT – ABC Real Estate LLC is the only one of its kind in Northern Utah. The company is getting into the Real Estate industry by the way of Beneficiary Land Trusts.
“What we do is we find buyers and sellers and we connect them to eachother” says Preston Parker, President of ABC Real Estate LLC.
The company was established in August of 2008. Preston Parker created the company with the help of his mentors.
The up and coming agency is looking for investors to take part in the trust process. Also those involved in wanting sell homes and build their credit should contact them as well.
“The whole point of all of this is to help people to be able to progress and advance” says Parker.
For more information you can contact public relations officer Melanie Klein at 801-555-2828 or email her at msklein@abcrealestatellc.com
FOR IMMEDIATE RELEASE
ABC Real Estate LLC
Preston Parker, President
123 Creative Way, Logan UT 84341
www.ABCRealEstateLLC.com Office: 801-555-4567
ABC Real Estate LLC
Not the average Real Estate Company
LOGAN, UT – ABC Real Estate LLC is the only one of its kind in Northern Utah. The company is getting into the Real Estate industry by the way of Beneficiary Land Trusts.
“What we do is we find buyers and sellers and we connect them to eachother” says Preston Parker, President of ABC Real Estate LLC.
The company was established in August of 2008. Preston Parker created the company with the help of his mentors.
The up and coming agency is looking for investors to take part in the trust process. Also those involved in wanting sell homes and build their credit should contact them as well.
“The whole point of all of this is to help people to be able to progress and advance” says Parker.
For more information you can contact public relations officer Melanie Klein at 801-555-2828 or email her at msklein@abcrealestatellc.com
Tuesday, January 13, 2009
Email and Etiquette
Etiquette books can be found in today’s society on multiple subjects. Such as proper eating habits, dating etiquette, interviewing etiquette, and now email etiquette. Email has come to be used as one of the main forms of communication in today’s society.
In an article talking about Email etiquette on the website http://www.emailreplies.com/ it talks about how it is necessary so as to not lose and or offend customers. One way to keep the customers happy is to respond to their emails in a timely manner and to answer all of their questions. Customers get frustrated when having to email back and forth multiple times. By maintaining email etiquette a business shows that they are concerned about being professional and helping out their customers. It is especially important for a person to maintain email etiquette because it shows that they are professional and companies look for that in their employers.
There is more information available on http://www.albion.com/netiquette/corerules.html where it talks about basic etiquette for when being in “cyberspace.” It points out that even though you are on the internet you should act the same way that you act in your normal everyday life. When you are chatting with someone on the web, you need to remember you are talking to an actual person. You should stay away from jargon and talk to the person like you were talking to them face to face.
In an article talking about Email etiquette on the website http://www.emailreplies.com/ it talks about how it is necessary so as to not lose and or offend customers. One way to keep the customers happy is to respond to their emails in a timely manner and to answer all of their questions. Customers get frustrated when having to email back and forth multiple times. By maintaining email etiquette a business shows that they are concerned about being professional and helping out their customers. It is especially important for a person to maintain email etiquette because it shows that they are professional and companies look for that in their employers.
There is more information available on http://www.albion.com/netiquette/corerules.html where it talks about basic etiquette for when being in “cyberspace.” It points out that even though you are on the internet you should act the same way that you act in your normal everyday life. When you are chatting with someone on the web, you need to remember you are talking to an actual person. You should stay away from jargon and talk to the person like you were talking to them face to face.
Sunday, January 11, 2009
Letter to Cousin
January 12, 2009
Dear Eric,
It was great to spend time with you over the Christmas break. I am so excited for your mission call! I know you will do great. Spring semester classes have started up here at Utah State University. During this semester I get to start taking public relations classes. I’ve come to realize there is more to public relations than I thought.
Did you know that, public relations is a lot like marketing? Marketing is used to sell a product where as public relations sells people and/or organizations. The main role of a PR person can be summed up in one word, communicator. A PR person communicates the company’s view to the company’s public. Then they communicate the public’s view back to the company. One way this happens is by talking with a news reporter. The next day it can occur through a post on the company’s website. It varies depending on what public they are trying to target.
In order to have effective communication a PR person needs to do certain things. They need to be aware of any change in their working environment. Has the public’s opinion changed on a certain issue? Is the new building that the company is building up to code? A person in PR needs to be aware of change so they can reassure the public. Sometimes they only communicate to certain publics. If they were trying to talk to you about the latest Rockband game, they probably wouldn’t do a news story. They would target you by doing a radio announcement on the radio stations that your age group listens to. Another essential skill is to know what to say in certain situations. Sometimes the company a PR person is representing may make a big mistake. The PR person is then in charge of smoothing it out with the public that the company serves.
Writing is the main tool that the public relations industry uses to communicate. To have effective communication the PR person is in charge of making sure information is accurate. They do this by researching the information that they will be presenting. With the research in hand they use the skill of persuasion and take into account the opinion of the public that they are addressing. They also need to have all of the qualities of a good writer, which include knowing proper grammar, spelling, and how to write in certain formats. When writing they need to be able to write specific messages for the various media outlets. A PR person writes newsletters, new releases, annual reports, brochures and much more. What a PR person needs to write changes everyday. Each message has to fit in the media outlet that it is coming from. Some news stories come from public relations offices. If they give inaccurate details then the company and PR person loses credibility. That is why it is essential for the PR person to know how to get the message across accurately in whatever medium they are writing.
Sincerely yours,
Melanie
Dear Eric,
It was great to spend time with you over the Christmas break. I am so excited for your mission call! I know you will do great. Spring semester classes have started up here at Utah State University. During this semester I get to start taking public relations classes. I’ve come to realize there is more to public relations than I thought.
Did you know that, public relations is a lot like marketing? Marketing is used to sell a product where as public relations sells people and/or organizations. The main role of a PR person can be summed up in one word, communicator. A PR person communicates the company’s view to the company’s public. Then they communicate the public’s view back to the company. One way this happens is by talking with a news reporter. The next day it can occur through a post on the company’s website. It varies depending on what public they are trying to target.
In order to have effective communication a PR person needs to do certain things. They need to be aware of any change in their working environment. Has the public’s opinion changed on a certain issue? Is the new building that the company is building up to code? A person in PR needs to be aware of change so they can reassure the public. Sometimes they only communicate to certain publics. If they were trying to talk to you about the latest Rockband game, they probably wouldn’t do a news story. They would target you by doing a radio announcement on the radio stations that your age group listens to. Another essential skill is to know what to say in certain situations. Sometimes the company a PR person is representing may make a big mistake. The PR person is then in charge of smoothing it out with the public that the company serves.
Writing is the main tool that the public relations industry uses to communicate. To have effective communication the PR person is in charge of making sure information is accurate. They do this by researching the information that they will be presenting. With the research in hand they use the skill of persuasion and take into account the opinion of the public that they are addressing. They also need to have all of the qualities of a good writer, which include knowing proper grammar, spelling, and how to write in certain formats. When writing they need to be able to write specific messages for the various media outlets. A PR person writes newsletters, new releases, annual reports, brochures and much more. What a PR person needs to write changes everyday. Each message has to fit in the media outlet that it is coming from. Some news stories come from public relations offices. If they give inaccurate details then the company and PR person loses credibility. That is why it is essential for the PR person to know how to get the message across accurately in whatever medium they are writing.
Sincerely yours,
Melanie
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