Final Press Release 2: Image Building

Feb. 4, 2009
For Immediate Release

James E. Muellenbach III, CEO
Burger Planet
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS

Burger Planet now offers healthier food choices
Fast food that won’t go straight to the hips

GARY, Indiana – Burger Planet has changed their menu and now offers new healthier food items for their customers. Gourmet salads and fruit are just some of the new menu items available. Jayne Petersen, fitness guru, has joined forces with Burger Planet to increase healthier lifestyles for women. Company CEO James E. Muellenbach III says, “[Burger Planet] wants our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”

Other healthier menu items offered include chicken wraps and chicken sandwiches. There is a variety of healthier food items available to customers at an affordable price. Jayne Petersen says, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

Burger Planet has not forgotten what has made them famous. Original menu items will forever be available for burger lovers around the world. Petersen says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”

Burger Planet was founded in 1934 and their headquarters are in Gary, Indiana. Burger Planet is the leader of the Quick Service Restaurant Industry. The company was founded by James E. Muellenbach I, current president of the QSR Association. Burger Planet employs 48,272 people and has 8,921 franchises. To this date it has served 52 billion customers and counting.

For more information contact:
Melanie Klein
Public Relations Department
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS

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