Friday, February 20, 2009

Media Pitch Draft

Feb. 23, 2009

Emilie H. Wheeler, Local news editor
The Herald Journal
435-752-2121 x 323
ewheeler@hjnews.com

An Opportunity for Financial Independence
Education available during economic crisis

Dear Emilie,

Cache Valley Area Investors Association can help people find their way as the economy continues to struggle. CVAIA offers education on philosophies that will help people become financially independent. They are a non profit organization open to people who want to learn how to invest the right way.

CVAIA believes that the main thing people need to know is how to build their passive income. Once they get their passive income to exceed their expenses then they can become financially independent. The way to achieve this is through education and CVAIA offers it for free to anyone interested. CVAIA holds meetings on two Thursdays of each month where members get the chance to hear from speakers in the finance industry. Education on the philosophies that CVAIA believes in has paid off for many of their members. “One of my mentors reached financial independence in 71 days,” says President, Preston Parker.

The association began in August 2007 and is located in Logan, Utah. CVAIA is the only one of its kind in the Cache Valley Area. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, the Automatic Millionaire, and The Secret.

If you have any questions you can contact me at 435-123-4567 or email me at mklein@cvaia.com. I can give you a schedule of upcoming CVAIA meetings with a list of the upcoming speakers scheduled to present.

Sincerely,

Melanie Klein, Public Relations Officer

4 comments:

  1. Mel-
    Once again, you never do anything sub-level. Good job, lots of valuable information. Could you get it even more compact though? I think Preston wanted us to have really short letters and try to aim it at a publication with a recent article on investment (of some sort) so that this story would actually interest readers. Perhaps you can start with an introductory graf explaining why Emilie should run a story in her paper/why Cache Valley needs to hear about CVAIA through the HJ.

    Good luck with any changes, it already rocks the socks off my media pitch letter.
    Court

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  2. You media pitch is really good. The only thing I think you should change is to lowercase your tittle at the end of the letter because it is located after your name. Also maybe try to short the letter a little bit. GOOD JOB!!

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  3. Great media pitch Melanie, really well done. I think just a little more concise and you got it.

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  4. Great media pitch Melanie, really well done. I think just a little more concise and you got it.
    -Matt

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