February 2, 2009
For Immediate Release
CEO James E. Muellenbach III
Burger Planet
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
Jayne Peterson joins forces with Burger Planet
Fast food that won’t go straight to the hips
Jayne Peterson, fitness guru who helped Opal Whitcomb lose 75 pounds is now going to help women all over the world. Peterson has joined forces with Burger Planet to increase healthier lifestyles for women. Company CEO James E. Muellenbach III says, “Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Fruit is now offered in the Burger Planet menu. Customers can purchase packets of fruit which can be substituted in place of fries or can be bought separately. Fruit available to customers include apples, grapes, peaches, pineapples or bananas. Jayne Petersen says, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”
Burger Planet is also offering gourmet salads for customers. Each salad contains 300 calories and without dressing has 150 calories. The salads available include Ceasar Salad, Spinach Salad with hot bacon dressing and eggs, and Rasberry vinaigrette spinach salad with gorgonzola cheese and walnuts. The salads come are available at an affordable price of $4.99.
Chicken lovers will appreciate the new chicken sandwich and chicken wrap offered on the menu. The sandwiches have 300 calories and are sold at $3.99.
Burger Planet has not forgotten what has made them famous. Original menu items will forever be available for burger lovers around the world. Peterson says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Burger Planet was founded in 1934 and their headquarters are in Gary, Indiana. Burger Planet is the leader of the Quick Service Restaurant Industry. The company was founded by James E. Muellenbach, current president of the QSR Association. Burger Planet employs 48,272 people and has 8,921 franchises. To this date it has served 52 billion customers and counting.
For more information contact:
Melanie Klein
Public Relations Department
123 Burger Lane
Gary, IN 54321
www.burgerplanet.com
1-800-BUR-GERS
-End-
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I think you did a great job in your press release, you have a good lead. I just recommend you to put a dateline and also to make a new paragraph for your quotes. Finally check the name of Petersen in the fifth paragraph.
ReplyDeleteI have a couple of suggestions for your press release. First, I think there's too much about the food. The focus should be more on Jayne Petersen. Talk a little about Jayne's credentials but not too much then maybe lead into the menu options with Jayne's quote.
ReplyDeleteAlso in the first Mullenbach quote I think it could do without the "well, I" at the beginning of the sentence. you could change it with "[Burger Planet]"
Your lead does not get right to the point which is to build an image ... Burger Planet is changing their image from a fast food place to a healthier food place. Your lead should reflect this. Jayne Petersen is an integral part of this change in image. Nice boilerplate. You can cut a lot fo the food comments; just put enough to support your lead.
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